Archive & Myth, a London speakeasy built from scratch

 

End to end development of Archive & Myth, a secret ultra premium speakeasy in the middle of London. I built the concept and the full cocktail menu. Mini serves of bespoke drinks. Ultra collectable vintage spirits. A room designed to earn press and awards on its own.

Role: Creative Director. Concept, menu and drinks strategy.

What I did:

  • Bar concept development from an empty brief

  • Full cocktail menu development, built around mini serves

  • A vintage spirits programme using rare and collectable bottles

  • Drinks and content designed to generate organic press

Result: bar Magazine Venue of the Year. A regular place in the UK Top 50 Bars, currently number 18.

Visit: www.archiveandmyth.com