Diageo Reserve, brand advocacy across twelve premium brands

I ran brand advocacy for Diageo Reserve in the UK. First as Tanqueray Brand Ambassador, then as Head of Brand Advocacy across twelve premium brands.

Role: Tanqueray Brand Ambassador, then Head of Brand Advocacy UK.

What I did:

• Led advocacy across twelve Reserve brands including Tanqueray

• Built and ran the World Class competition programme in the UK

• Turned a pure on trade team into a cross functional one across on trade, off trade and marketing